Some Things to note when becoming a copywriting Paketkan in a Surabaya Region

 Becoming a copywriter is certainly not an easy thing and requires extensive knowledge in order to become a professional copywriter. below are some tools that you should know as a copywriter and examples of making them with copywriting a package service from Paketkan. 

 1. Social Media Analyst

Instagram is one of the most innovative, varied and many social media

information that can be obtained. In addition, the age range of Instagram users tends to be millennials and nowadays, there are lots of people or Instagram users who create content about everyday life. Instagram social media also continues to grow with a variety of features that create content creators can express and explore what interests themcreators. Now Instagram and other social media are trending with content mental heart, self love, and about motivations to increase the spirit of life.

Content like that doesn't exist on Instagram Packages yet, although sometimes it is seems disconnected, but currently the content is trending and in demand society, especially Generation Z and Millennials.

First, I personally think that the Instagram content on Packages is good, it's just that still not focused on one color or what is the hallmark of Package when people talk about Package. For example, like the brand from aqua which will definitely focus in the blue color gradation, the content that is created is prioritized in blue and has a characteristic from aqua which as the originator of the first bottled drink is close to nature.

Second, because Paketkan comes from Surabaya, it can raise a theme around Surabaya which is no one else knows, such as typical Surabaya food or other things that are often people are looking for when it comes to the city of Surabaya. Even though it already exists content like this on instagram Packages, but needs to be developed so that people can get to know Package.

Third, internet or social media users in Indonesia are approximately 191 million users, is it true that there are no active users of social media accounts?

Interested in our content?

People today are famous for the word or phrase 'quarter life crisis', Packages can also raise this theme as an inducement so that people can be more familiar with the Instagram account Package. However, what needs to be taken into consideration and

What I see is that the hashtags in Packages are not diverse, nor do they focus on the issues being discussed discuss. Like content about 3 funny stories about couriers using only standard hashtags commonly used Package content. According to a speaker during a digital marketing webinarhashtags that affect content views.

 Social Media Tasks

Before making a surefire strategy to improve a business or my content will find out first what distinguishes our business or content from others other? What are the advantages of our content or business over other similar businesses? Why people should use the bjsnis that we offer? The first thing to do is answer those questions first so I can determine the next step or what strategies do I need to prepare to attract consumers.

As explained in the answer to point 1, then what I will do first is looking for keywords that are much sought after on social media, be it Instagram, Facebook, Twitter, and other social media. It aims to create content that is trending in the community and is indeed being hotly discussed by people.

To find out these keywords, you can use the tools provided by google that is google analytics or also use google trends, then after that you can develop keywords and link content that is still in accordance with Packages.

For example, such as content, how to safely wrap packages so they are not easily damaged when they arrive into the hands of consumers, or it may also be about cheap tours in Surabaya in the style of a team package it.

Of course, to know this, we need to do a lot of research and also need to do a lot of research using simple language, easy to understand, containing invitations, and others. This too can be learned through people who often visit our Instagram or social media.

Like content on tiktok which is entertaining in nature, of course it will use A different language from advertising on twitter which most people are open minded. 

However, before doing that it's also good to know who the target is or who will be the target market of Paketkan, because every social media has an advantage and the disadvantages of each, we need to know which social media is the most appropriate as our material to advertise. 

For example, like Twitter, which people said earlier in it is open minded even though not all of them are like that, but viral content on twitter is content who are around 20 years old are not children. Different from tiktok which is now almost There are all age groups, whether from children, mothers, or teenagers or in their 20s more. Of course this will make us think what content might be interesting all circles, but still conveyed to the audience we have targeted. It's also different from Instagram which now also has a feature to share a video, but the age range of active Instagram users is on average 20-40 years the most active, although many are also teenagers and others. 

Therefore the issues that are viral on Instagram more to issues or discussions about mental health, self love, and others. If for tiktok even funny or smart kids videos can go viral. For that need more attention to tiktok, because it is very easy to go viral and this advantage will also be connected to other social media.

Now Instagram can also be directly connected to other social media, this of course will be very profitable for businesses and content creators. It's different with Facebook, which has more users aged 35 to 60 years. Of course, the advertising language on Facebook will also be different from other social media. Therefore that's very important to know who is our target market clearly.

Below are some tools that can help us in reviewing content which is good and can also produce high views, including:

1. Sprout Social

This tool is very useful for measuring content performance both on Facebook, Twitter, Instagram, LinkedIn and Google+. However, this content is paid, which is around US$ 99 or equivalent to Rp1,485,000 per month.

2. Buzzsumo

This tool can be used to see the impact of content from your site on media performance social media or in short to find out the number of shares of the content you uploaded on social media. Just like the first tool, this tool also costs around Rp. 1,500,000 per the month. It's pretty good too.

3. Tailwind

If you want to know about the information of your followers on Instagram and Pinterest, you can try this one tool. These tools really help you in determining the target market through social media. But unfortunately this tool is paid. The fees charged are quite cheap, starting from Rp 149,500 per month.

4. Shortstacks

Sometimes when we want to determine who the winner is in the quiz we hold in the media Social media with a large number of followers will of course be very difficult, for that you need use this one tool to make it easier to find quiz winners

As one of the fastest ways to increase engagement from followers, quizzes are still be the mainstay. Therefore, it is very important to use this tool because in addition to easy to work with and accurate. However, it's still the same as the previous tool, this tool also paid or require a fee, starting from US $ 29 or around Rp. 435,000 per person month

5. Keyhole

Talking about hashtags, of course, there are many things that need to be learned because sometimes algorithms social media is always different for each platform. Well this one tool is a tool for find out or search for hashtags that are currently popular on Instagram and Twitter.

In addition to trying the tools above, we can also evaluate every month whether the content that we have created has a meaningful impact on our business or not. If not, I think we need to collaborate with communities that are open a sponsor, it can expand people to know our business. You can also do quiz winners can be given prizes or vouchers, can also hold giveaways.

3. Instagram Insights

Instagram is a social media for millions of people with a wide reach, its users tend to be active and always interact with friends or other users. Therefore there are some insights that must be learned and known for a businessman who will promote their business on Instagram social media, including: Impressions, a measure of the total number of times or how often your post is viewed within a week.

Profile visit, users can see how many accounts have visited the profile page user.

 Website taps or clicks is to find out how many times a visitor clicks on a site link on your Instagram homepage.

Call/email clicks, to find out how often visitors click the call to button action to call or email from your Instagram profile page.

Top posts are content posts that bring in the most views and shares from followers.

Top stories, Instagram Stories posts that bring in the most reach and engagements from followers.

Top Instagram TV, is the Instagram TV post with the most reach and engagement tall.

4. Copywriting Example

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The copywriting strategy used is the soft selling method with a two-way system you can try to invite prospective service buyers by using a solicitation word that is persuasive, demanding but using subtle language, but to the point.

Buyers tend not to be long-winded, especially today's children who are known with the millennial generation or gen Z, they tend not to like small talk boring. Make sure that the poster also provides clear enough information so that it can attract buyers until they use our services.